Seattle Education Association

The Voice of Seattle Public Schools Educators

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NEW UNITY TOP - OCT 2014
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Commercialism in Schools

 


On November 20, 2000, the Representative Assembly voted to adopt the following position on Commercialism in the Schools:


Whereas: The promotion of commercial products or services in public schools, through advertising or the distribution of promotional products may reasonably be perceived by children, families, and the general public as an endorsement of those commercial products and/or services, or the commercial entities with which they are associated;
And whereas: Allowing commercial advertising or market research to occur in public schools would constitute a conflict of public and private interests, and potentially violate students' right to privacy;


Therefore, Be It Resolved that the Representative Assembly of the Seattle Education Association recommends that the Seattle School Board adopt the following policy on advertising and commercial activity in the Seattle Public Schools:

 

ADVERTISING: The Seattle School District and its schools may not accept paid or unpaid advertising; may not intentionally or actively promote or advertise the products or services of commercial entities in schools; and may not enter into contracts with individuals or businesses which intentionally or actively promote or advertise the products or services of commercial entities in schools.

 

MARKET RESEARCH: The Seattle School District and its schools may not intentionally or actively conduct market research for commercial products or services in schools, and may not enter into contracts with individuals or businesses which intentionally or actively conduct market research in schools for commercial products or services.

 

PROMOTIONAL ITEMS: The Seattle School District and its schools may not distribute to students at school free products, samples, or incentives, which seek to promote commercial interests,

 

LOGOS: Logos (registered trademarks) may appear on items for identification purposes only. This includes items at school and items sent home with students.

 

 

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